WaterSHED

$1.8M | Funding between February 2015 and December 2017

WaterSHED uses a systems-approach to build the rural market for water, sanitation, and hygiene products and services across Southeast Asia.

Based in Cambodia, WaterSHED uses in-depth research to identify strategic opportunities and gaps in the wider system, and then works to strengthen the capacity and relationships between key actors to create a more dynamic and resilient market.

By engaging key actors in the system, including small businesses, customers, and local government, WaterSHED facilitates the adoption of toilets, water filters, and handwashing stations – building a market that functions independent of traditional aid.

To date, WaterSHED’s hands-off marketing approach has successfully enabled small businesses to sell 150,000 toilets, generating more than USD $6 million in revenue for rural businesses, and accelerating sanitation coverage from a stagnant 25% to nearly 50% in five years.

The Foundation is supporting the expansion of WaterSHED’s sanitation marketing programme.

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