$1,800,000 grant funding from 2015 to 2018
WaterSHED uses a systems approach to build the rural market for water, sanitation, and hygiene products and services across Southeast Asia.
Based in Cambodia, WaterSHED uses in-depth research to identify strategic opportunities and gaps in the wider system, and then works to strengthen the capacity and relationships between key actors to create a more dynamic and resilient market.
By engaging key actors in the system, including small businesses, customers, and local government, WaterSHED facilitates the adoption of toilets, water filters, and handwashing stations – building a market that functions independent of traditional aid.
To date, WaterSHED’s hands-off marketing approach has successfully enabled small businesses to sell 150,000 toilets, generating more than USD $6 million in revenue for rural businesses, and accelerating sanitation coverage from a stagnant 25% to nearly 50% in five years.
The Foundation is supporting the expansion of WaterSHED’s sanitation marketing programme.