Embedding a problem-led sales approach to increase access to safe water in East Africa

In the second of two blog posts Abhay Nihalani, the Marketing Director at Jibu, expands on the sales approach Jibu have adopted to help franchisees overcome challenges in selling clean water to customers in East Africa.

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Sales strategies for increasing coverage and providing safe water

To mark World Water Day 2019, in the first of two blog posts Abhay Nihalani, the Marketing Director at Jibu, describes the challenges their franchisees have faced when selling clean water to customers, and some of the tools and approaches they have adopted to increase market penetration.

Continue reading “Sales strategies for increasing coverage and providing safe water”